Branding & Positioning for FM & PM Businesses

Overview
Course Outline
Scheduled Dates

Course Overview

In the competitive Facilities Management (FM) and Project Management (PM) industries, a strong brand and strategic positioning are critical for market differentiation, client trust, and long-term success. This course equips professionals with the knowledge and tools to effectively define, build, and position their brands to attract and retain clients.

Through interactive discussions and a real-world case study, participants will learn how to develop compelling brand narratives, align branding strategies with business objectives, and establish a strong market presence in the FM and PM industries.

Objective:

By the end of this course, participants will be able to:

Define the core principles of branding and positioning specific to FM and PM industries.
Create consistent brand narratives that resonate with stakeholders, clients, and partners.
Align branding strategies with overall business objectives and corporate communication plans.
Develop a market differentiation strategy to strengthen competitive positioning.
Establish a strong brand identity through messaging, visuals, and service offerings.
Leverage digital marketing and content strategies to enhance brand visibility.

Course Outline

Day 1: Branding and Positioning Foundations

Understanding branding in FM and PM industries
The role of brand positioning in business success
Identifying brand values and unique selling propositions

Day 2: Crafting a Strong Brand Narrative

Defining key brand messages for different audiences
Storytelling techniques for building a compelling brand
Ensuring brand consistency across all communication channels

Day 3: Aligning Branding with Business Strategy

Integrating branding into corporate communication plans
Establishing brand credibility and industry authority
Managing brand reputation and perception in the market

Day 4: Market Differentiation and Competitive Positioning

Analysing competitors and industry trends
Differentiating through service excellence and innovation
Measuring brand impact and adjusting positioning strategies

Day 5: Branding in Action & Long-Term Brand Growth

Implementing branding strategies for sustained growth
Leveraging digital marketing, content, and social media
Case Study: Examining a successful FM or PM business branding strategy

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Branding & Positioning for FM & PM Businesses

Course Overview

Course Outline

Day 1: Branding and Positioning Foundations

Day 2: Crafting a Strong Brand Narrative

Day 3: Aligning Branding with Business Strategy

Day 4: Market Differentiation and Competitive Positioning

Day 5: Branding in Action & Long-Term Brand Growth

Schedule & Fees

3 For 2Offer

$5,300

Duration: 5 Days

date: 07 - 11 Jul 2025

$5,300

Duration: 5 Days

date: 25 - 29 Aug 2025

$5,300

Duration: 5 Days

date: 20 - 24 Oct 2025

Duration:5 Days

date:20 - 24 Oct 2025

$5,300

Questions? Speak to our friendly training advisor

Siham Ziyadi

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