Economic Impact & Legacy of Major Sporting Events

Overview
Course Outline
Scheduled Dates

Course Overview

Hosting major sporting events has significant economic implications, impacting tourism, infrastructure development, employment, and long-term urban planning. However, the economic success of such events depends on strategic financial planning, effective stakeholder collaboration, and a well-defined legacy strategy.

This course provides a structured approach to analysing the financial and economic impact of significant sports events. It explores cost management, funding strategies, post-event utilisation, and legacy planning. Participants will learn how to maximise financial benefits, minimise risks, and create a long-lasting positive impact on host cities and communities.

Objective:

By the end of this course, participants will be able to:

Assess the economic benefits and challenges associated with hosting large-scale sporting events.
Develop long-term legacy plans that enhance community well-being and infrastructure sustainability.
Implement cost-effective strategies for financing and budgeting significant events.
Analyse post-event economic performance to maximise future returns.
Understand the role of tourism, sponsorships, and commercial partnerships in event profitability.

Course Outline

Day 1: The Economics of Major Sporting Events

Understanding financial flows in sports event hosting
Direct vs indirect economic impact: Employment, tourism, and infrastructure
Financial risks and funding models for sports mega-events

Day 2: Infrastructure Development & Event Investments

Cost-benefit analysis of building new venues vs. upgrading existing ones.
Private vs. public funding models: Public-private partnerships (PPPs)
Case Study: Economic impact of the FIFA World Cup or Olympic Games

Day 3: Tourism & Commercial Benefits of Sports Events

Leveraging sporting events to attract global visitors
Revenue generation through ticketing, sponsorships, and media rights
Long-term city branding and sports tourism initiatives.

Day 4: Managing Financial Risks & Cost Control

Avoiding budget overruns and financial mismanagement
Mitigating post-event debt: Lessons from previous Olympic hosts
Measuring economic impact using financial performance indicators

Day 5: Post-Event Legacy Planning & Sustainable Growth

Developing long-term legacy strategies for communities
Repurposing sports venues for future commercial and public use
Final Project: Designing a sports event's financial and legacy impact report.

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

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September
December

Location

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London

New

London

$5,900

Duration: 5 Days

date: 01 - 05 Sep 2025

New

London

$5,900

Duration: 5 Days

date: 15 - 19 Dec 2025

Sports Event Management and Operations

Economic Impact & Legacy of Major Sporting Events

Duration:5 Days

date:15 - 19 Dec 2025

London

$5,900

CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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