Crisis Communication & Reputation Management

Day 1: Foundations of Crisis Communication and Reputation Management

• Introduction to Crisis Communication: Concepts, principles, and importance.
• Understanding Reputation Management: Building and maintaining brand trust.
• Types of Crises: Identifying potential risks and vulnerabilities.
• The Role of Communication in Crisis Management: Shaping public perception.
• Legal and Ethical Considerations: Balancing transparency and confidentiality.
• Practical Exercise: Identifying potential crisis scenarios for a high-profile event.

Day 2: Developing a Crisis Communication Plan

• Developing a Crisis Communication Team: Roles, responsibilities, and decision-making processes.
• Creating a Crisis Communication Plan: Key components and procedures.
• Message Development and Key Messaging: Crafting clear, consistent, and empathetic messages.
• Internal Communication Strategies: Keeping employees informed and engaged.
• Stakeholder Mapping and Communication: Identifying and communicating with key stakeholders.

Day 3: Media Relations and Communication Strategies

• Media Relations Strategies: Building relationships with journalists and managing media inquiries.
• Press Conferences and Media Releases: Preparing and delivering effective media communications.
• Controlling the Narrative: Proactive communication and counter-messaging.
• Media Training for Spokespersons: Developing practical communication skills.
• Monitoring Media Coverage: Tracking and analysing media sentiment.

Day 4: Social Media and Digital Crisis Management

• Understanding social media Dynamics: Monitoring, engagement, and rapid response.
• Social Media Crisis Communication Strategies: Managing online conversations and misinformation.
• Responding to Negative Comments and Reviews: Strategies for online reputation management.
• Utilising social media for Crisis Communication: Leveraging platforms for information dissemination.
• Digital Monitoring and Analysis: Tools and techniques for tracking online sentiment.

Day 5: Crisis Response, Evaluation, and Improvement

• Crisis Simulation and Scenario Planning: Testing crisis communication plans.
• Crisis Response and Implementation: Executing communication strategies during a crisis.
• Post-Crisis Analysis and Reporting: Evaluating the effectiveness of crisis communications.
• Reputation Recovery and Restoration: Strategies for rebuilding brand trust.
• Learning from Past Crises: Case studies and best practices.
• Course Review, Q&A, and Action Planning.