Value Added Reseller (VAR) Training Course

Overview
Course Outline
Scheduled Dates

Course Overview

This 5-day intensive course is designed to equip aspiring and existing Value-Added Resellers (VARs) with the knowledge, skills, and strategies to thrive in today's competitive market. Participants will learn how to identify and capture profitable opportunities, build strong vendor relationships, deliver exceptional customer value, and achieve sustainable growth.

By the end of this course, participants will have a comprehensive understanding of the VAR business model and the tools and strategies needed to succeed in this competitive market.

Objective:

By the end of this course, participants will be able to:

Understand the VAR business model and its unique challenges and opportunities.
Identify and evaluate potential vendor partnerships.
Develop and implement effective go-to-market strategies.
Build and maintain strong customer relationships.
Deliver high-quality pre-sales and post-sales support.
Manage channel conflicts and maximise profitability.
Leverage technology to enhance sales and operational efficiency.
Develop a sustainable business plan for their VAR business.

Course Outline

Day 1: Foundations of the VAR Business Model

What is a Value-Added Reseller (VAR)?
The VAR business model: Revenue streams, profit margins, and key performance indicators (KPIs)
Competitive landscape and market trends
Identifying and evaluating potential vendor partnerships
Legal and contractual considerations

Day 2: Sales and Marketing Strategies

Developing a compelling value proposition
Identifying and targeting ideal customer profiles
Lead generation and qualification techniques
Sales presentations and demonstrations
Building and maintaining a strong online presence
Digital marketing strategies for VARs

Day 3: Customer Relationship Management (CRM) and Support

Building and maintaining strong customer relationships
Delivering exceptional pre-sales and post-sales support
Implementing effective customer service strategies
Resolving customer issues and managing escalations
Leveraging CRM systems to track and manage customer interactions

Day 4: Operations and Technology

Streamlining operations and improving efficiency
Inventory management and logistics
Financial management and profitability analysis
Leveraging technology to enhance sales and support
Implementing cybersecurity best practices

Day 5: Growth Strategies and Business Planning

Developing a sustainable business plan for your VAR business
Identifying new revenue streams and market opportunities
Expanding your service offerings
Building a high-performing team
Managing growth and scaling your business

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

All
February
August

Location

All
London

New

London

$4,900

Duration: 5 Days

date: 24 - 28 Feb 2025

New

London

$4,900

Duration: 5 Days

date: 25 - 29 Aug 2025

Sales and Marketing

Value Added Reseller (VAR)

Duration:5 Days

date:25 - 29 Aug 2025

London

$4,900

Questions? Speak to our
friendly training advisor

Shayma Said

sales@londontfe.com

+44 2071836657

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Why Choose London Training For Excellence?

Reliability

We will never cancel a confirmed booking
Support

We offer around the clock support
Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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