Strategic Planning for Sales and Marketing Course

Overview
Course Outline
Scheduled Dates

Course Overview

Effective sales plans and well designed sales promotions can make the difference between profit and loss. This course will equip delegates with the tools they need to set realistic and yet challenging sales targets and ensure that their teams are able to achieve them.

During the course delegates will consider where their product/service currently sits in the market and who their customers are. They will then identify potential opportunities for increasing sales before using a structured model to draft their sales and sales promotion plans.

Delegates will also look at the skills their sales teams need to increase sales and practice a range of techniques to motivate and upskill their teams.

Finally, the course will show delegates how to make use of business and customer intelligence to review and adjust their plans to ensure continued success.

Objective:

By the end of the program, participants will be able to:

Understand strategic marketing how to effectively position their product/service in the market
Explain the differences between marketing and sales and the perspectives of the two functions.
Use structured frameworks to develop their sales and sales promotion plans
Translate sales targets into achievable sales plans.
Motivate and coach their teams to achieve challenging targets
Design effective sales promotion campaigns and monitor their effectiveness.
Make use of business and customer intelligence to review and adjust plans as needed.

Course Outline

Day 1 Brand, product, market and customers

The concept and role of marketing
Establish how marketing fits into the company
Market research
Examine how competitive pressures have and will change the marketplace
Analyzing market opportunities
Identifying customers -who they are, what they want and how they buy
Apply the SMART bomb strategic approach to your marketing strategy development process

Day 2 Sales Plan

Introduction to sales
Preparing your sales plan
Sales targets
Implementing the plan
Tracking sales performance

Day 3 Sales Team

Characteristics and behaviors of a successful sales person
Effective communication for face to face and telephone sales
Positive and negative language
Before the sales meeting/call

Day 4 Sales Promotion

Introduction to promotion
Objectives of sales promotion
Effective sales promotions
Sales promotion tools
Designing the right message
Advertising -preparing and executing an advertising campaign
Public relations - how to plan and stage a public relations campaign

Day 5 Control, review and evaluation

Data collection and analytics
Customer insight
Reporting
Reviewing and adjusting plans

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

All
October

Location

All
Dubai
London

Dubai

$4,900

Duration: 5 Days

date: 06 - 10 Oct 2025

London

$4,900

Duration: 5 Days

date: 27 - 31 Oct 2025

Sales and Marketing

Strategic Sales and Promotion Management

Duration:5 Days

date:06 - 10 Oct 2025

Dubai

$4,900

Questions? Speak to our
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Shayma Said

sales@londontfe.com

+44 2071836657

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Why Choose London Training For Excellence?

Reliability

We will never cancel a confirmed booking
Support

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Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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