Psychology in Selling & Sales Counselling Course

Overview
Course Outline
Scheduled Dates

Course Overview

This course is designed for high-performing sales people looking to further develop their soft skills and create a one-of-a-kind competitive advantage based on buying psychology.

Most purchasing decisions are emotional rather than logical. This course introduces the latest techniques and theories, providing a fresh approach to increasing sales by focussing on customers' buying behaviour at a deeper level.

Delegates will learn to use NLP (Neuro-Linguistic Programming) techniques to appeal to the emotions of target audiences and so achieve sales excellence.

Objective:

By the end of this interactive training programme, you will be able to:

Understand the product you are selling from your customers' point of view
Identify the needs of your target audience
Close major deals by stimulating emotions through NLP and other techniques
Think out-of-the-box to reach the customers and break all barriers of conservative sales theories
Improve communication and body language to engage customers
Deal with crises and discrepancies
Manage emotions while dealing with the sales process
Create a smooth path to reach customers for repeat sales
Build an excellent client relationship
Get rewarded for outstanding sales outcomes

Course Outline

Module 1 - Introduction to Sales Psychology

What is Sales Psychology
Fundamentals of Psychology in Selling
Benefits of applying psychology to boost sales
How to stimulate customers with NLP (Neuro-Linguistic Programming)
Advantages of applying NLP

Module 2 - Sales Counselling

What is Sales Counselling
How sales counselling helps
Elements of Sales Counselling
Counselling your team to increase sales
Sales Counselling and psychological analysis

Module 3 - Different Types of Sales Psychology

Sales Process
Sales Performance
Selling Value
Sales Presentation
What is R.A.D.A.R
How R.A.D.A.R motivates to initiate sales

Module 4—Improving Communication

Being the taskmaster with improved communication
Recognising the customer’s psychology and emotions
Persuading customers emotionally to increase sales
The impact of body language when persuading customers
Be a people person
Talk to juniors and team members before decision-making
Convince team members to boost sales with improved communication styles

Module 5 - Apply Psychological Selling Tools

Psychological Selling Tools
Developing rapport
Increase curiosity for the product/service
Set realistic sales strategies by understanding the customers’ emotions
Address concerns and issues
Motivate the prospect to become a client
Self-analysis
Action planning

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

All
November

Location

All
London

London

$4,900

Duration: 5 Days

date: 03 - 07 Nov 2025

Sales and Marketing

Psychology in Selling and Sales Counselling

Duration:5 Days

date:03 - 07 Nov 2025

London

$4,900

Questions? Speak to our
friendly training advisor

Shayma Said

sales@londontfe.com

+44 2071836657

Chat on Whatsapp

CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

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