Marketing Communications & Brand Management Course

Overview
Course Outline
Scheduled Dates

Course Overview

Marketing Communications (MarComs) is a fundamental part of a company’s marketing efforts. It can be defined as all the messages and media you deploy to communicate with the market and includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.

This course highlights the importance of market and consumer research and developing a customer centric strategy. Through a deep understanding of consumers’ mindsets, you will be able to effectively build, manage and strategically position your marketing efforts.

The course also covers essential marketing strategies, enabling delegates to obtain the highest return on investment (ROI) from their Marketing.

Objective:

By the end of this interactive training programme, you will be able to:

Describe how marketing can support your business objectives
Use the marketing communications mix to enhance your brand and drive sales
Ensure your marketing messages appeal to your customers
Prepare effective marketing plans and reports
Maximise ROI through strategic use of the Marcoms Mix elements

Course Outline

Module 1 - Marketing and its role in your business

What is Marketing?
The 7 Ps
Possible structures for marketing

Module 2 - Marketing Communications Mix

Advertising, Sales Promotion, Online Marketing, PR, Personal Selling and Events/Sponsorship
Co-ordinating and integrating marketing communication activities.
How Nike uses Marcoms to drive sales

Module 3 - Customer-centric Marketing

Marketing Concepts
Segments and Personas
Engaging with your customers

Module 4 - Planning Marketing

Marketing Insight and Information
Positioning and strategy
Goals and objectives
The Marketing Plan

Module 5 - Managing the Marketing Effort

Budgets, KPIs and Measures
Managing your people – training, motivation, performance management, culture
Maximising ROI
Analysing, Reinforcing and Revitalising
Marketing reports

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

All
March
July
November

Location

All
Frankfurt
London

Frankfurt

$5,300

Duration: 5 Days

date: 03 - 07 Mar 2025

London

$4,900

Duration: 5 Days

date: 24 - 28 Mar 2025

London

$4,900

Duration: 5 Days

date: 07 - 11 Jul 2025

London

$4,900

Duration: 5 Days

date: 03 - 07 Nov 2025

Sales and Marketing

Marketing Communications Management

Duration:5 Days

date:24 - 28 Mar 2025

London

$4,900

Questions? Speak to our
friendly training advisor

Shayma Said

sales@londontfe.com

+44 2071836657

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Why Choose London Training For Excellence?

Reliability

We will never cancel a confirmed booking
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We offer around the clock support
Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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