Market Analysis and Marketing Strategies Course

Overview
Course Outline
Scheduled Dates

Course Overview

In today's competitive environment marketing has become a key differentiator between those organisations that succeed and those that don't.

Market analysis studies the attractiveness and dynamics of specific markets within specific industries. Through this analysis, the strengths, weaknesses, opportunities and threats of a company can be identified, allowing you to select the target market which most closely meets your business needs.

This course covers the fundamental concepts of marketing and explores a range of models and concepts which will help you decide on a winning marketing strategy.

Objective:

By the end of this interactive training programme, you will be able to:

Define the concept and scope of strategic marketing
Understand the process of strategic planning
Select motivated target markets
Identify the specific product, service, and relationship achievements necessary to beat the competition

Course Outline

Marketing management

The marketing concepts
Strategy and goals
SWOT Analysis
Competitive Analysis
Environmental Analysis
Customer Analysis

Markets and Segments

Market Opportunity Analysis
Segmentation
Buying behaviour
Buyer behaviour
Seller behaviour

Marketing strategy development and decisions

Product life cycle
Market research
Marketing strategy
The Marketing Plan

Managing and delivering marketing

Pricing
Marketing channels
Advertising
Managing Sales/Customer Experience
On-line marketing
Marketing reports

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

All
January
July
November
December

Location

All
London

London

$4,900

Duration: 5 Days

date: 02 - 06 Dec 2024

London

$4,900

Duration: 5 Days

date: 06 - 10 Jan 2025

London

$4,900

Duration: 5 Days

date: 07 - 11 Jul 2025

London

$4,900

Duration: 5 Days

date: 03 - 07 Nov 2025

Sales and Marketing

Marketing Analysis and Strategy

Duration:5 Days

date:07 - 11 Jul 2025

London

$4,900

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+44 2071836657

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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