Market Analysis and Marketing Strategies Course

Overview
Course Outline
Scheduled Dates

Course Overview

In today's competitive environment marketing has become a key differentiator between those organisations that succeed and those that don't.

Market analysis studies the attractiveness and dynamics of specific markets within specific industries. Through this analysis, the strengths, weaknesses, opportunities and threats of a company can be identified, allowing you to select the target market which most closely meets your business needs.

This course covers the fundamental concepts of marketing and explores a range of models and concepts which will help you decide on a winning marketing strategy.

Objective:

By the end of this interactive training programme, you will be able to:

Define the concept and scope of strategic marketing
Understand the process of strategic planning
Select motivated target markets
Identify the specific product, service, and relationship achievements necessary to beat the competition

Course Outline

Day 1: Foundations of Marketing Management and Strategy

Understanding the core concepts and scope of marketing management
Defining marketing strategy and setting clear marketing goals
Introduction to the strategic planning process in marketing
The role of SWOT Analysis in assessing business strengths, weaknesses, opportunities, and threats
Conducting competitive analysis to understand market positioning and industry dynamics

Day 2: Market Analysis and Customer Understanding

Environmental analysis to identify external factors influencing marketing decisions
Comprehensive customer analysis to understand customer needs and preferences
Understanding different markets and market segments
Conducting market opportunity analysis to identify potential growth areas
Exploring segmentation strategies for targeting specific customer groups

Day 3: Understanding Buyer and Seller Behaviour

Analysing buying behaviour and its impact on marketing strategies
Understanding the decision-making processes of buyers and sellers
Adapting marketing strategies based on consumer and organizational buyer behaviour
The influence of relationship management on buyer and seller interactions
Factors driving customer loyalty and retention

Day 4: Developing and Implementing Effective Marketing Strategies

Marketing strategy development: choosing the right approach for your organization
Key decisions in marketing strategy: product, price, place, and promotion
Managing the product life cycle for sustained market relevance
The role of market research in shaping strategy and decision-making
Crafting a comprehensive and actionable marketing plan

Day 5: Executing Marketing Plans and Measuring Success

Managing and delivering marketing initiatives across channels
Developing pricing strategies that reflect value and market conditions
Selecting and managing marketing channels for optimal reach
Understanding advertising strategies and their role in brand awareness
Managing sales and enhancing customer experience to build lasting relationships
Exploring the impact of online marketing and digital strategies
Creating and analysing marketing reports to measure performance and inform future strategies

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

All
April
July
August
October
November

Location

All
Athens
London
Zurich

Athens

$5,300

Duration: 5 Days

date: 21 - 25 Apr 2025

London

$5,300

Duration: 5 Days

date: 28 Jul - 01 Aug 2025

Athens

$5,300

Duration: 5 Days

date: 11 - 15 Aug 2025

Zurich

$5,600

Duration: 5 Days

date: 13 - 17 Oct 2025

London

$5,300

Duration: 5 Days

date: 10 - 14 Nov 2025

Sales and Marketing

Marketing Analysis and Strategy

Duration:5 Days

date:11 - 15 Aug 2025

Athens

$5,300

Questions? Speak to our
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Shayma Said

sales@londontfe.com

+44 2071836657

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

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Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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