Key Account Management Customer Relationships Course| London TFE

Overview
Course Outline
Scheduled Dates

Course Overview

Building quality key account strategies is at the heart of successful business marketing programs. The role of the sales force in establishing and nurturing these relationships is vital in a rapidly changing environment.

This course will enable delegates to develop sales plans for every catergory of account so as to maximise customer value while satisfying client needs. Delegates will learn to identify, evaluate and prioritise opportunities to develop relationships and business.

The course will also cover CRM tools and other account management technology, customer lifetime value measurement and resource allocation by account type ensuring that their sales effort is proportionately targetted to achieve maximum profit.

Objective:

Improve margins and retain more profit.
Develop a sales plan for each strategic account to satisfy client needs and maximise customer value.
Improve sales process.
Identify, evaluate, and prioritise opportunities for business and relationship development
Align your sales efforts with specific customer needs and requirements.

Course Outline

Day 1

What is key account management?
Decline of the middle
Price/Quality pressures
Customer expectations

Day 2

Relationship marketing and selling
Building value into the sale for all customer levels
Creative approaches to key account management
Relationship assessment

Day 3

Managing the long selling cycle
CRM tools
Technology and communication in account management
Measuring customer lifetime value

Day 4

Partnering with key accounts
Personal relationships and account management
Company-to-company relationships
Key account program effectiveness

Day 5

Account selection and classification
Resource allocation by account types
Summary and Q+A

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

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January
May
October

Location

All
Dubai
London

Dubai

$4,900

Duration: 5 Days

date: 06 - 10 Jan 2025

London

$4,900

Duration: 5 Days

date: 05 - 09 May 2025

London

$4,900

Duration: 5 Days

date: 06 - 10 Oct 2025

Sales and Marketing

Key Account Management: Profitable Customer Relationships

Duration:5 Days

date:06 - 10 Jan 2025

Dubai

$4,900

Questions? Speak to our
friendly training advisor

Shayma Said

sales@londontfe.com

+44 2071836657

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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