Innovation and Branding Course - Sales & Marketing

Overview
Course Outline
Scheduled Dates

Course Overview

This course delves deep into the convergence of innovation strategies with branding imperatives, enabling participants to harness the power of both for business growth. The program navigates the dynamics of product/service innovation and how it shapes brand perceptions, offering a holistic understanding of how brands can stay ahead in today's competitive landscape.

Objective:

Understand the foundational principles of branding and the role of innovation.
Explore various methodologies and tools for generating innovative ideas.
Learn how to integrate innovation strategies into brand-building initiatives.
Recognise the challenges of innovating in branding and develop solutions for overcoming them.
Evaluate and measure the impact of innovation on brand equity.

Course Outline

Day 1: Foundations of Branding

Introduction to branding: history, concepts, and importance.
Key elements of a successful brand.
Role of innovation in modern branding.

Day 2: Techniques of Innovation

Brainstorming and its variants for brand ideation.
Leveraging design thinking for brand solutions.
Crowdsourcing and open innovation in branding.

Day 3: Crafting Brand Strategy Amidst Innovation

Branding basics: Vision, mission, and values.
Aligning brand strategy with innovation objectives.
Techniques for effective brand positioning in an innovative market.

Day 4: Challenges and Solutions in Brand Innovation

Recognising the common pitfalls in brand innovation.
Mitigating risks and handling failures.
Workshop: Tackling real-world branding challenges using innovation techniques.

Day 5: Measuring the Impact and Future Trends

Tools and metrics for evaluating the success of innovative branding campaigns.
The future of branding: Emerging trends and technologies.
Summary

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

All
April
September
December

Location

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Amsterdam
London

London

$4,900

Duration: 5 Days

date: 16 - 20 Dec 2024

London

$4,900

Duration: 5 Days

date: 07 - 11 Apr 2025

London

$4,900

Duration: 5 Days

date: 01 - 05 Sep 2025

Amsterdam

$5,300

Duration: 5 Days

date: 01 - 05 Dec 2025

Sales and Marketing

Innovation and Branding

Duration:5 Days

date:01 - 05 Sep 2025

London

$4,900

Questions? Speak to our
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Shayma Said

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+44 2071836657

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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