Digital Marketing Skills & Techniques Course

Overview
Course Outline
Scheduled Dates

Course Overview

Digital Marketing is fast becoming a critical area for successful companies. Having a prominent online presence is key to success. So how is this achieved? How do brands and companies appear at the top in Google, appear in your Facebook feed and follow you around the internet? This course answers these questions and shows you how you and your company can benefit from digital marketing.

Delegates will learn how digital has changed buyer behaviour and develop their digital strategy during the course. They will learn how to leverage social media to attract new customers and also how content marketing can raise brand profile. The course will also enable delegates to understand tracking codes so that they can gain valuable insights from a range of analytical tools.

Objective:

By the end of this interactive training programme, you will be able to:

Recognise how digital has changed buyer behaviour
Develop a digital strategy
Target the right audience for your digital marketing
Leverage social media communications to attract potential customers to your product/service
Understand how content marketing can raise you company's profile
Use tools and techniques to ensure your digital marketing campaigns increase ROI
Implement tracking codes and gain valuable insights from Analytics

Course Outline

Module 1 – Introduction to Digital Marketing

What is Digital Marketing?
Facts and figures
Key players in the industry
Marketing campaigns, how they tie in
The impact of new technologies on business and customer behaviour

Module 2 – Digital Strategy

Developing and implementing a digital strategy
What are the key challenges and barriers?
Multi-channel marketing
Mobile devices and marketing opportunities

Module 3 - Social Media

Social purpose
Key social media channels
Advertising on SM
Building followers

Module 4 - Content Marketing

The growing importance of content marketing
Different types of content - hub, hero and hygiene
Online video
Developing a content strategy
Measuring success

Module 5 - Tools and Analytics

Tag Manager
Adwords
Analytics (overview)
Real time reporting and analysis
Adsense
Market research tools
Google Analytics
Keyword research

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

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January
July
November
December

Location

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Amsterdam
Barcelona
Dubai
London

London

$4,900

Duration: 5 Days

date: 06 - 10 Jan 2025

Barcelona

$5,300

Duration: 5 Days

date: 07 - 11 Jul 2025

London

$4,900

Duration: 5 Days

date: 21 - 25 Jul 2025

Amsterdam

$5,300

Duration: 5 Days

date: 03 - 07 Nov 2025

Dubai

$4,900

Duration: 5 Days

date: 01 - 05 Dec 2025

Sales and Marketing

Digital Marketing Essentials

Duration:5 Days

date:06 - 10 Jan 2025

London

$4,900

Questions? Speak to our
friendly training advisor

Shayma Said

sales@londontfe.com

+44 2071836657

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Why Choose London Training For Excellence?

Reliability

We will never cancel a confirmed booking
Support

We offer around the clock support
Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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