Content Marketing Essentials Course - Register Now

Overview
Course Outline
Scheduled Dates

Course Overview

For your digital marketing to be effective you need to provide content your customers will want to read, and know where, when and how to reach them in order to engage with them and build customer communities.

All of this requires careful analysis and planning. This course begins by looking at how content marketing has shifted in recent times from a selling focus to an educational one. Delegates will consider the business objectives of their content marketing and also learn how to identify different customer personas, behaviours and user journeys. This information will allow them to identify key messages and the best platforms to reach their target customers. They will also learn how on and off page search engine optimisation can help them build customer communities and engagement ensuring their content delivers successfully across web, mobile and social media platforms.

Objective:

By the end of this interactive training programme, you will be able to:

Develop a content strategy which meets the needs of your users and your business
Plan for a wide range of digital channels and content types (websites, blogs, vlogs, mobile apps, social media)
Develop techniques to engage potential customers and attract them to your website
Develop a workflow that ensures your content will be on time, on budget and that it meets your requirements
Use metrics that provide actionable insights

Course Outline

Day 1 - Introduction to Content Marketing

The shift from selling to educating
Identifying business objectives for your content marketing
Challenges
Resources and tools

Day 2 - User-centred content

Know your audience - what are their goals and objectives?
Personas and Scenarios
Identifying user journeys
Research your audience's online behaviour

Day 3 - Content strategy

Business goals
Identifying key messages
Planning for content creation & management
Measuring success: analytics and KPIs

Day 4 - Search Engine Optimisation (SEO)

On-page search engine optimisation: researching and using keywords
Off-page search engine optimisation: link building and PR
The increasing role of social media

Day 5 - Community building and engagement

The impact of social media on marketing and PR
Key channels: Facebook, Twitter, YouTube, LinkedIn and others
Social media tactics
Building the right profile
Increasing followers, friends and contacts
Getting 'shared'

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

All
February
October
November

Location

All
Dubai
London

London

$4,900

Duration: 5 Days

date: 25 - 29 Nov 2024

Dubai

$4,900

Duration: 5 Days

date: 03 - 07 Feb 2025

London

$4,900

Duration: 5 Days

date: 06 - 10 Oct 2025

Sales and Marketing

Content Marketing Essentials

Duration:5 Days

date:25 - 29 Nov 2024

London

$4,900

Questions? Speak to our
friendly training advisor

Shayma Said

sales@londontfe.com

+44 2071836657

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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