Competitor Analysis Techniques Course - Apply Here

Overview
Course Outline
Scheduled Dates

Course Overview

This course introduces delegates to practical, effective techniques for competitor analysis that will help them understand every aspect of their competitors' activities, such as market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture and customer reviews.

During the course delegates will identify their real competitors as well as what they need to find out about them. They will then look at how they can access the information they need, report on it and turn it into Business Intelligence to inform their action plans and marketplace strategy.

Objective:

By the end of this interactive training programme, you will be able to:

Determine who your real competitors are
Identify and assess their current and potential marketplace strategies
Develop successful corporate and business-level strategies
Use a variety of competitor analysis techniques effectively
Produce superior competitor analyses
Describe direct competitors in terms of markets served, strengths and weaknesses, positioning, product, price, promotion, distribution and financial performance
Turn competitor analysis data into Business Intelligence

Course Outline

Module 1 - Understanding Competitor Analysis and Intelligence

What it is (and is not)
Differences between data, information, and intelligence
Purposes of analysis

Module 2 - Analyzing Competitors: Segments of Analysis

Who are your competitors?
What are their goals? - Marketplace strategy
Activity/value chain
Capabilities and competencies
Technology
Organizational infrastructure and culture

Module 3 – Tools and techniques

SWOT Analysis
PESTLE
Potential and Current Competition
Indicator Analysis

Module 4 - Integrating Analysis Into Decision Making

Identifying implications of analysis
Linking to strategy change
Linking to current and future decisions

Module 5 – Reporting and Action

Choosing the right analysis
Applying it correctly
Reporting
Action planning

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

All
January
April
October

Location

All
Amsterdam
Dubai
London

Popular

Amsterdam

$5,300

Duration: 5 Days

date: 06 - 10 Jan 2025

Popular

Dubai

$4,900

Duration: 5 Days

date: 07 - 11 Apr 2025

Popular

London

$4,900

Duration: 5 Days

date: 06 - 10 Oct 2025

Sales and Marketing

Competitor Analysis Essentials

Duration:5 Days

date:06 - 10 Oct 2025

London

$4,900

Questions? Speak to our
friendly training advisor

Shayma Said

sales@londontfe.com

+44 2071836657

Chat on Whatsapp

CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

100000+ Members in
59+ Countries with
3000+ Chapters

Why Choose London Training For Excellence?

Reliability

We will never cancel a confirmed booking
Support

We offer around the clock support
Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

Get In Touch Today