Master Business to Business Sales Management Course

Overview
Course Outline
Scheduled Dates

Course Overview

Selling products and services to other businesses offers many challenges, for example when approval is needed from Department Heads or others in authority. Running a B2B Sales team also has many challenges requiring strong organizational, management, leadership and coaching skills and without such skills leading B2B teams can be frustrating and unproductive.

This course equips B2B Sales Managers with the skills they need to improve their sales team's performance and reach ambitious targets. Delegates will look at the five stages of the sales process and identify the knowledge, skills and attributes their teams will need at each stage to succeed. Having identified any skills gaps, delegates will then practice using the GROW coaching model so they can develop their teams and improve their performance.

Objective:

by the end of this interactive training programme you will be to:

Understand what Business to Business sales are
State the skills and abilities that a successful B2B sales person needs
Apply the skills matrix to the members of your team and identifying potential training and coaching needs.
Identify the steps involved in the sales process of selling to businesses
Understand the 5 Step Sales Process
Know how to provide feedback that helps improve performance.
Understand the difference between training and coaching
Describe the ‘GROW’ coaching model.
Practise a coaching intervention.

Course Outline

Day 1

What is Business to Business (B2B) selling
Why Sell Business to Business
Types of Business to Business sales
Difference in selling to Businesses as opposed to Retail customers
Understanding the Knowledge skills and attributes of successful (B2) sales people
Conduct a personal review of what knowledge , skills and abilities that your team might need to develop
Create an action plan to facilitate development of these ‘missing’ skills etc.

Day 2

Identify the need to use time effectively
Develop techniques to deal with time stealers
Effectively plan your time to increase your productivity
Recognizing the aspects of successful sales negotiation
Applying these aspects to your role as a business to business sales Manager

Day 3

Introduction of the 5 Stage Sales Process
Identifying how they apply to the products and services that you sell
How to research prospects and what sources are available to you
Building connections with potential customers
Networking -its benefits and drawbacks

Day 4

Asking questions to understand the needs, motivations and pains that your customers are facing
Need to listen to their answers
Using the information gained to outline benefits to the customer
Difference between features and benefits
Qualifying the customer by understanding their goals, budget, authority and the time scales involved.
Closing the sale
Next steps

Day 5

Providing feedback that makes the difference to the performance of your staff
Essentials of Coaching using GROW model
Practice coaching in a role-play scenario.
Developing a customer contact strategy
Need to constantly review customer contact strategy

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Dubai

$4,900

Duration: 5 Days

date: 03 - 07 Feb 2025

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New York

$6,700

Duration: 5 Days

date: 03 - 07 Mar 2025

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Paris

$5,300

Duration: 5 Days

date: 24 - 28 Mar 2025

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Madrid

$5,300

Duration: 5 Days

date: 07 - 11 Apr 2025

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London

$4,900

Duration: 5 Days

date: 02 - 06 Jun 2025

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London

$4,900

Duration: 5 Days

date: 03 - 07 Nov 2025

Sales and Marketing

Business to Business Sales Management

Duration:5 Days

date:24 - 28 Mar 2025

Paris

$5,300

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+44 2071836657

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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