Business Development Courses | Sales and Marketing

Overview
Course Outline
Scheduled Dates

Course Overview

Navigating the complex business landscape today requires in-depth training in sales and marketing strategies, which are essential for professionals to identify new business opportunities, achieve sales targets and build crucial customer relationships to maintain retention. Our course offers group discussion, hands-on experience and case studies to help delegates understand the vital concepts of business development and acquire the necessary sales and marketing skills.

Join us for this five-day comprehensive business development course to gear yourself up with sales techniques, negotiation skills, market analysis, customer relationship management and the evaluation of the effectiveness of marketing campaigns. Learn how to master business strategies in the increasingly digitised world and gain a certificate to advance your professional growth.

Objective:

On completion of the course, you will:

Understand the core principles of business development, sales, and marketing
Develop strategies to attract and retain customers
Learn how to create and implement sales and marketing strategies to optimise business growth
Earn a credible certification in business development and sales management

Course Outline

Day 1: A Brief Overview of Business Development

Definition and scope of business development
Key roles of business development

Day 2: Sales Fundamentals

Fundamentals of sales in business development
Sales techniques and negotiation skills
Understanding the sales cycle and pipeline management
Practical sales and marketing training tools

Day 3: Introduction to Marketing

Overview of marketing principles and the role of marketing
Market segmentation, targeting and positioning
Introduction to digital marketing and its impact on sales

Day 4: Customer Relationship Management (CRM)

How to align sales and marketing strategies for business success
Importance of customer retention in business development
Building customer relationships and loyalty
Measuring customer satisfaction and loyalty

Day 5: Sales and Marketing Metrics

Key performance indicators (KPIs) for sales and marketing
Measuring return on investment (ROI)
Adjusting strategies based on sales and marketing data

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

All
May
June
July
August
September
November

Location

All
Amsterdam
Dubai
Kuala Lumpur
London
Online
Prague

Dubai

$5,300

Duration: 5 Days

date: 05 - 09 May 2025

Online

$4,000

Duration: 5 Days

date: 09 - 11 Jun 2025

London

$5,300

Duration: 5 Days

date: 21 - 25 Jul 2025

Prague

$5,300

Duration: 5 Days

date: 11 - 15 Aug 2025

Kuala Lumpur

$6,100

Duration: 5 Days

date: 22 - 26 Sep 2025

Amsterdam

$5,300

Duration: 5 Days

date: 24 - 28 Nov 2025

Sales and Marketing

Business Development (Sales and Marketing)

Duration:5 Days

date:11 - 15 Aug 2025

Prague

$5,300

Questions? Speak to our
friendly training advisor

Shayma Said

sales@londontfe.com

+44 2071836657

Chat on Whatsapp

CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Why Choose London Training For Excellence?

Reliability

We will never cancel a confirmed booking
Support

We offer around the clock support
Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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