Brand Strategy and Management Course - Enrol Now

Overview
Course Outline
Scheduled Dates

Course Overview

Brand isn't just about creating a name, symbol or design that identifies and differentiates a product or company. Strong brands like Apple, Nike or MacDonalds have been intentionally built from the foundation of a solid brand strategy. Strong brands know their customers and design everything from their visual identity through to service and after sales experience to satisfy the needs and expectations of their target markets. An effective brand strategy will give you a major edge in increasingly competitive markets.

On this course delegates will start by analysing their own brands and how they are perceived in the market. They will learn how to use consumer insights to shape brand strategy and position themselves in the market more effectively. Delegates will learn to apply the Brand Equity concept to their own brands so that they can make better informed decisions regarding future marketing investments and efforts and ensure a high return on investment for the company.

Objective:

By the end of this interactive training programme, you will be able to:

Explain what Brand means in relation to your business
Describe the attributes of a strong brand
Understand and apply effective brand management
Understand and apply the Brand Equity concept
Describe the Strategic Brand management process
Use the Brand management Framework to further develop and maintain your brand

Course Outline

Module 1 – Introduction to Brand

What is a brand?
The value and importance of brand to your business

Module 2 – Key brand characteristics and attributes

Attributes of strong brands
Brand image and associations
Assessing your brand

Module 3 – Brand Management

The purpose of brand management
The brand equity concept

Module 4 - Brand Building

4 steps of building a strong brand
The positioning framework
Strategic brand management process

Module 5 – Brand Strategies

Brand architecture
Brand Hierarchy
New products/services
Brand extensions
Reinforcing and revitalising brands

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

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February
May
July
August
October
December

Location

All
Amsterdam
Barcelona
Dubai
London
New York

Dubai

$4,900

Duration: 5 Days

date: 09 - 13 Dec 2024

Dubai

$4,900

Duration: 5 Days

date: 16 - 20 Dec 2024

Dubai

$4,900

Duration: 5 Days

date: 03 - 07 Feb 2025

London

$4,900

Duration: 5 Days

date: 05 - 09 May 2025

Barcelona

$5,300

Duration: 5 Days

date: 07 - 11 Jul 2025

New York

$6,700

Duration: 5 Days

date: 04 - 08 Aug 2025

Amsterdam

$5,300

Duration: 5 Days

date: 06 - 10 Oct 2025

London

$4,900

Duration: 5 Days

date: 27 - 31 Oct 2025

Sales and Marketing

Building Brand Identity and Brand Strategy Management

Duration:5 Days

date:07 - 11 Jul 2025

Barcelona

$5,300

Questions? Speak to our
friendly training advisor

Shayma Said

sales@londontfe.com

+44 2071836657

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Why Choose London Training For Excellence?

Reliability

We will never cancel a confirmed booking
Support

We offer around the clock support
Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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