Mini MBA (Business Management)

Module 1 - Market & Business Strategy

• A framework for strategy development
• Exploring opportunities from the business environment
• Re-thinking marketing – a strategic viewpoint
• Where are our present and future markets/customers?  Who is serving them and how? What are the risks?
• How can we maximise the returns from these opportunities?
• The Marketing Strategy
• Corporate mission and vision
• Making the strategy work through the marketing mix

Module 2 - Financial Management

• Finance – a strong tool for better marketing decisions
• Understanding the main financial statements
• Cash Management
• Case Study
• Vital insight into companies through their financial statements
• Costs – understanding them to make more profitable decisions
• Project evaluation and getting approvals

Module 3 - Communication principles, self-management, announcing tough decisions

• Understanding leadership in the business environment
• Lifting our personal barriers to success
• Communication at its best
• Handing challenging management situations
• Customer Satisfaction and quality

Module 4 - Situational Leadership - Getting the best from team members

• Understanding your personal leadership style, areas to build and develop
• Applying the appropriate style to every management situation
• Practice on your own situations
• Personal success plan

Module 5 - Strategic Business Planning and Integrated management

• Reinforcing the skills of management and subjects covered in the preceding four days through application to an authentic business situation
• Developing the objectivity necessary to sort out pertinent information from a mass of confusing data
• Thinking strategy – making decisions that impact directly on the bottom line
• Appreciating the knock-on effect of decisions on all functional areas and the importance of strategic linkage between them
• Making a case for change and anticipating the problems of implementation
• Presenting ideas and proposals at board level and generating positive outcomes