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Market Innovation Strategy

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  • Overview ImageOverview
  • Outline ImageCourse Outline
  • Scheduled ImageScheduled Dates

Course Overview

Many businesses compete in crowded markets where differentiation is difficult, and profit margins are squeezed. This course provides a strategic approach to market innovation, helping organisations break away from competition and create new demand.

Using proven frameworks and strategic tools, participants will learn how to identify untapped market opportunities, redefine value propositions, and create uncontested growth. This course focuses on value innovation, business model transformation, and strategic differentiation to drive long-term success and industry disruption.

Through case studies, interactive discussions, and a practical roadmap, participants will develop breakthrough strategies that make competition irrelevant and position their businesses for sustainable growth.

Why This Course?

This course provides a robust framework for businesses and professionals looking to create new demand, redefine industry standards, and escape saturated competition.

Objective:

By the end of this course, participants will be able to:

  • Understand market innovation strategies and how they differ from traditional competition-based approaches.
  • Analyse market landscapes and identify gaps where new demand can be created.
  • Develop unique value propositions that redefine industry norms and customer expectations.
  • Apply innovation frameworks to design strategies that eliminate competition.
  • Align business models and internal structures to support sustainable market leadership.
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Course Outline

Day 1: Rethinking Market Strategy – Breaking Out of Competition

  • Understanding traditional competition vs. market innovation.
  • The limitations of price wars and saturated markets.
  • Identifying customer pain points and unmet needs.
  • Case Study: How a global brand redefined its market through innovation.

Day 2: Strategic Tools for Creating Uncontested Market Spaces

  • The Market Opportunity Canvas: Identifying new growth areas.
  • The Innovation Framework: How to differentiate without increasing costs.
  • Customer-centric innovation: Discovering non-customers and new demand segments.

Day 3: Designing a Market Innovation Strategy

  • Developing a unique value proposition based on differentiation & cost-effectiveness.
  • The Four-Part Innovation Model: Eliminate, Reduce, Raise, Create.
  • Using Data & AI to discover market opportunities.

Day 4: Executing & Sustaining Market Innovation

  • Overcoming resistance to change within organisations.
  • Aligning teams and leadership with new growth strategies.
  • Scaling an innovation strategy for long-term success.
  • Case Study: A company's journey from a competitive market to a new industry leader.

Day 5: Practical Application & Strategic Roadmap Development

  • Measuring success: Key performance indicators (KPIs) for innovation.
  • Addressing risks and execution challenges.
  • Exploring future trends in disruptive business models.
  • Course Review
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Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

  • All
  • August
  • October

Location

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London

London

$5,300


Duration: 5 Days

date: 11 - 15 Aug 2025

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London

London

$5,300


Duration: 5 Days

date: 27 - 31 Oct 2025

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  • Leadership and Management

Market Innovation Strategy

Duration:5 Days

date:11 - 15 Aug 2025

London

London

$5,300


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    Recognition

    All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Market Innovation Strategy

  • United KingdomLondon
  • calendar11 - 15 Aug 2025
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  • United KingdomLondon
  • 11 - 15 Aug 2025
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