AI Enhanced Customer Relationship Management

Overview
Course Outline
Scheduled Dates

Course Overview

This Londontfe course explores how Artificial Intelligence (AI) transforms Customer Relationship Management (CRM). Participants will learn to leverage AI-driven tools and techniques to enhance customer engagement, improve decision-making, and drive business growth. Each session focuses on integrating AI with CRM strategies for a competitive edge.

This course equips participants with cutting-edge knowledge and practical skills to harness the power of AI in CRM, driving superior customer experiences and business success. Let me know if you'd like further refinements!

Objective:

Understand the fundamentals of CRM and the role of AI in enhancing its effectiveness.
Learn how AI-powered tools analyse customer data for actionable insights.
Develop strategies for AI-driven customer engagement and retention.
Explore the implementation of AI in CRM tools and processes.
Create an AI-enhanced CRM strategy tailored to their organisation.

Course Outline

Day 1: Introduction to AI-Enhanced CRM

Overview of CRM: Goals, Benefits, and Core Principles.
The Role of AI in Modern CRM: Opportunities and Challenges.
Understanding the AI-Driven Customer Lifecycle.
Case Studies: Successful AI-Enhanced CRM Implementations.

Day 2: Using AI for Customer Data and Insights

Collecting and Analysing Customer Data with AI Tools.
AI Techniques for Predicting Customer Behaviour and Preferences.
Personalizing Customer Experiences Through Machine Learning.
Practical Exercise: Using AI for Customer Segmentation.

Day 3: AI-Driven Customer Engagement and Retention

Chatbots and Virtual Assistants for Real-Time Customer Support.
AI for Sentiment Analysis and Proactive Engagement.
Strategies for Building Long-Term Customer Relationships with AI.
Group Activity: Designing an AI-Powered Customer Retention Plan.

Day 4: Implementing AI in CRM Tools and Processes

Overview of AI-Integrated CRM Platforms
Automating CRM Tasks with AI: Email, Lead Scoring, and More.
Integrating AI with Existing Business Systems.
Workshop: Hands-On Practice with an AI-Enhanced CRM Tool.

Day 5: Developing an AI-Enhanced CRM Strategy

Creating a CRM Strategy that Incorporates AI Technologies.
Setting AI-Driven CRM Goals and Measuring Success.
Overcoming Challenges in AI Implementation.
Final Project: Presenting an AI-Enhanced CRM Strategy

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Location

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London

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London

$5,300

Duration: 5 Days

date: 12 - 16 May 2025

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London

$5,300

Duration: 5 Days

date: 22 - 26 Sep 2025

New Popular

London

$5,300

Duration: 5 Days

date: 15 - 19 Dec 2025

Innovation and Artificial Intelligence (AI)

AI Enhanced Customer Relationship Management (CRM)

Duration:5 Days

date:22 - 26 Sep 2025

London

$5,300

Questions? Speak to our
friendly training advisor

Maisa Abed

sales@londontfe.com

+44 2071836657

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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