Effective Communication for Improved Public Relations

Module 1 - Public Relations in a Changing Environment

•   What is PR? 
•   New Roles and Perspectives
•   The Role of Public Relations in building the Brand and Reputation of the Organization
•   The Functions of Planning, Organising and Controlling in Public Relations

Module 2 - Communication Styles

•   The 3 Vs of Communication (Visual, Vocal, Verbal)
•   The four communication styles
•   Recognizing your style and the styles of others
•   Strengths and weaknesses of each style
•   Bridging communication gaps

Module 3  - Listening and Questioning for Deeper Understanding

•   Tools for active listening
•   Asking clarifying questions 
•   Confirming the message
•   Interpreting nonverbal cues
•   Intonation
•   Rate of speech

Module 4 - Planning your Communication

•   Setting clear goals (what do you need to say and to whom?)
•   Determining outcomes and results.
•   Audience, channels and timing.
•   Key messages.

Module 5 - Avoiding Communication Breakdowns

•   Creating value in your conversations
•   Strengthening your relationships
•   Identifying internal and external factors that impact your communications
•   Establishing message tracking and feedback
•   Communicating non-defensively
•   Crisis Communication
•   Respect, empathy and sensitivity

Module 6 - Communication Media

•   Communication Channels (press, TV, Radio, Web, Social Media, Events)
•   Advantages and disadvantages of different media
•   Evaluating and Selecting the Most Appropriate Medium