Event Management Skills

Day 1: Introduction to Event Management and Planning

• Introduction to Public Relations (PR) and its role in modern organisations
• The scope and nature of event management
• Understanding what event management is and its key objectives
• Determining when to run an event for maximum impact
• Selecting the right venue for different types of events
• Understanding the role and services provided by event management companies
• Utilising event planning templates for efficient event preparation
• Planning both internal and public events effectively

Day 2: Managing Resources and Staffing for Events

• Identifying the necessary physical and human resources for an event
• Securing and managing venues, including layout and décor considerations
• Organising equipment, facilities, and technical requirements
• Coordinating entertainment and guest activities
• Arranging accommodation and catering services for attendees
• Managing sound and lighting requirements for event delivery
• Organising travel, car parking, and traffic management logistics
• Implementing security measures to ensure a safe event environment

Day 3: Event Marketing and Financial Management

• Defining the target audience for an event
• Crafting key messages to promote the event effectively
• Implementing PR communications, including invitations, press releases, and advertorials
• Securing sponsorships and managing partner relationships
• Developing advertising and promotional strategies
• Understanding different types of budgets used in event planning
• Creating and managing a budget for an event
• Monitoring cash flow and controlling expenditure throughout the event lifecycle

Day 4: Risk Management and Event Staging

• Conducting a thorough risk assessment for events
• Implementing risk reduction strategies to mitigate potential issues
• Ensuring compliance with consumer protection laws
• Understanding the legal responsibilities of event organisers regarding employees and attendees
• Managing disputes and addressing potential legal concerns
• Fulfilling the duty of care obligations during the event
• Staging the event, including theme development and venue preparation
• Managing welcome and registration processes for guests
• Overseeing programme timing, ushering, and guest experience
• Handling power, lighting, sound systems, and catering services during the event
• Implementing crowd control strategies to ensure safety and order

Day 5: Post-Event Evaluation and Follow-Up

• Managing event clean-up and restoring the venue
• Sending acknowledgements and thank-you messages to attendees, sponsors, and partners
• Conducting a comprehensive review and evaluation of the event's success
• Addressing and resolving any complaints received after the event
• Developing follow-up communications to maintain engagement and leverage PR opportunities
• Recording and documenting the event for future reference and promotional use