Learn PR Skills to Organize Conferences & Meetings

Overview
Course Outline
Scheduled Dates

Course Overview

A successful event generates positive messaging and publicity about an organisation and enhances the public's perception of their brand. This course covers the key skills and knowledge needed to effectively plan, budget, market and stage successful events as well as how to follow up after the event to leverage PR benefits.

Delegates will learn from best practice case studies as well hands-on practical exercises including developing event plans and budgets using event planning templates, crafting PR messages to publicise the event and preparing risk assessments which will guide their decisions regarding facilities, services and staffing.

By the end of the course delegates will have all the knowledge and skills they need to plan and deliver outstanding events.

Objective:

By the end of this interactive training programme, you will be able to:

Recognize the new concept of PR and its importance in the organisation
Identify the various tasks involved in the planning and management of a variety of events
Determine how to organise physical and human resources for staging an event, so that all needs are covered
Develop an event plan
Develop a budget plan for an event
Prepare a risk assessment to minimize the impact of financial, legal, marketing, crowd control, food services, and other problems
Describe how facilities and services are managed during the actual delivery of an event
Review an event after its delivery

Course Outline

Module 1 - Introduction, scope and objectives

Introduction to PR and its activities in modern organizations.
The Scope and Nature of Event Management.
What is Event Management?

Module 2 - Event Planning

When to Run an Event
Where to Hold an Event
Event Management Companies
Event Planning template
Planning Internal and Public Events

Module 3 - Resources and staffing

Physical and Human Resources
Venue
Décor
Equipment and facilities
Entertainment
Accomodation
Catering
Sound and Lighting
Travel and car parking
Traffic Management
Security

Module 4 - Marketing an Event

Target Audience
Key messages
PR communications (invitations, press releases, advertorials)
Sponsorship
Advertising and promotion

Module 5 - Financial Management

Types of Budgets
Budgeting an Event
Cash Flow
Controlling Expenditure

Module 6 - Risk Management

Risk Assessment
Risk Reduction
Consumer Protection
The Law & Employees
Dispute Management
Duty of Care

Module 7 - Staging the Event

Event theme
Welcome and registration
Audience and Guests
The Stage
Programme timing
Ushering
Power, Lights, Sound
Catering
Recording an Event
Crowd Control

Module 8 - After the Event

Cleaning Up
Acknowledgements and thanks
Review and Evaluation
Dealing with Complaints
Follow up communications

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

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June
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Location

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Amsterdam
Dubai
London
Madrid

London

$4,900

Duration: 5 Days

date: 03 - 07 Mar 2025

Dubai

$4,900

Duration: 5 Days

date: 02 - 06 Jun 2025

Amsterdam

$5,300

Duration: 5 Days

date: 07 - 11 Jul 2025

London

$4,900

Duration: 5 Days

date: 06 - 10 Oct 2025

Madrid

$5,300

Duration: 5 Days

date: 01 - 05 Dec 2025

Communications and Public Relations (PR)

Event Management Skills

Duration:5 Days

date:07 - 11 Jul 2025

Amsterdam

$5,300

CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Why Choose London Training For Excellence?

Reliability

We will never cancel a confirmed booking
Support

We offer around the clock support
Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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