Succeeding in Public Relations Course - Join Now

Overview
Course Outline
Scheduled Dates

Course Overview

A well-designed public relations programme can improve your organisation’s image, reputation and business success. This course will equip you with the skills needed to promote your company's successes and mitigate any issues or problems, ensuring positive internal and external perceptions of your company's brand and performance.

This comprehensive course provides delegates with a solid understanding of the role of PR in supporting their business and covers all the key areas including evaluation and selection of appropriate media channels, crafting clear and engaging messages, handling and building good relations with the press and media, adapting messages for different audiences and measuring the success of PR activity.

Objective:

At the end of this interactive training programme, you will be able to:

Understand the ways in which media has an important role in the publicity and image of the business
Know how ineffective public relations can lead to bad publicity and a negative public image of the business
Understand how effective communication with the media can benefit the business
Write a press release and be able to launch an effective PR campaign
Know how to talk to different people in different ways depending on what is needed from who
Position Your Organization in the Marketplace.
Say Exactly What Editors Want to Hear to Maximize Media "Pickups".
Use PR to Support Planning.
Use Public Relations as a "Crisis-Solver".
Measure the Success of Your PR Efforts.
Target Prospects and Adapt Your Message.
Build a Network of Valuable Media Contacts.
Integrate Low-Cost PR Strategies into Your Efforts.

Course Outline

Day 1: Public Relations in a Changing Environment

Definitions, Scope and Objectives
New Roles and Perspectives
The Role of Public Relations in Building the Image of the Organization
The Functions of Planning, Organizing and Controlling in Public Relations
The Diverse Publics of Public Relations
Public Relations as a Powerful Marketing Tool
Characteristics of a sucessful Public Relations Professional

Day 2: Public Relations and Communication

Communication Media
Evaluating and Selecting the Most Appropriate Channel; Press, Broadcast media, Social Media...
Building Good Relations with the Media
Purposes of a Press Release
The Press Kit

Day 3: Public Relations Writing Skills

Fundamentals of Public Relations Writing
Keys to Readability
News Writing—The Inverted Pyramid
Press Release Format
Press Release Style
Press Release Content
Why Editors Don’t Use Some Press Releases
Fact Sheet and Backgrounder
Translating and Editing Statements, Articles, and Management Circulars

Day 4: Adapting your message for different audiences and situations

Target Prospects and Adapt Your Message
Conducting a Press Conference
Interviews
Public Relations as a "Crisis-Solver"
Internal Communications - Employee Relations
Government Relations
Community Relations
Consumer Relations
Financial and Investor Relations
Industry Analysts
Industry Groups

Day 5: Ensure your PR efforts pay off

Measure the Success of Your PR Efforts
Build a Network of Valuable Media Contacts
Integrate Low-Cost PR Strategies into Your Efforts

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

All
August
November

Location

All
London

London

$5,300

Duration: 5 Days

date: 04 - 08 Aug 2025

London

$5,300

Duration: 5 Days

date: 03 - 07 Nov 2025

Communications and Public Relations (PR)

Public Relations Essentials

Duration:5 Days

date:04 - 08 Aug 2025

London

$5,300

CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Why Choose London Training For Excellence?

Reliability

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Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!