Advanced Public Relations Strategies for Specialists

Overview
Course Outline
Scheduled Dates

Course Overview

With the right strategies in place, effective Public Relations activity can support organisational strategy and favourably shape external perceptions of your company's brand and performance. This course is ideal for PR professionals looking to update their knowledge and skills and so ensure that their strategies and activity are fit to meet the challenges presented in today's fast moving and ever changing business environment.

During the course delegates will assess their current situation and current perceptions of their organisation. They will then identify their PR goals and look at how best to achieve them through clear messaging which reaches the right people at the right time and in the right places.

Delegates will leave the course with a comprehensive action plan for implementing their new PR strategies or improving existing ones on their return to work.

Objective:

By the end of this interactive training programme, you will be able to:

Understand the elements of effective PR strategies
Support corporate strategy and through your PR activity
Craft clear and engaging key messages
Make effective use of the media.
Understand how social media has impacted modern public relations management
Understand the development of strategy/plans/tactics and co-ordinate these to achieve successful PR campaigns

Course Outline

Module 1 - Introduction to Public Relations Strategy

What is PR?
The role of PR in supporting your corporate identity and brand
Current trends

Module 2 - Assess Your Current Situation

Corporate Image, Identity & Strategy
Current perceptions about your organisation
Industry, economic, and societal trends

Module 3 – Goals and Objectives

Translating corporate goals into PR objectives
Identifying audiences
Priorities and timeframes
Budgets

Module 5 – Communication

Principles and essentials of communication strategy
Social Media
Crisis Management
Stakeholder mapping and channel segmentation
Channels and tactics
Positioning and messages

Module 6 – Translating Strategy to Implementation

Justifying the plan and convincing top management.
Tools and Tactics
Platforms and channels
Working with PR agencies
Action Plan

Module 7 – Measuring Effectiveness

Tracking response to PR activity
Analysis and reporting

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Location

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London

London

$4,900

Duration: 5 Days

date: 03 - 07 Feb 2025

London

$4,900

Duration: 5 Days

date: 05 - 09 May 2025

London

$4,900

Duration: 5 Days

date: 04 - 08 Aug 2025

London

$4,900

Duration: 5 Days

date: 03 - 07 Nov 2025

Communications and Public Relations (PR)

PR Strategy and Management

Duration:5 Days

date:03 - 07 Feb 2025

London

$4,900

CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Why Choose London Training For Excellence?

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Tailored

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Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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