Advanced Public Relations Strategies for Specialists

Overview
Course Outline
Scheduled Dates

Course Overview

With the right strategies in place, effective Public Relations activity can support organisational strategy and favourably shape external perceptions of your company's brand and performance. This course is ideal for PR professionals looking to update their knowledge and skills and so ensure that their strategies and activity are fit to meet the challenges presented in today's fast moving and ever changing business environment.

During the course delegates will assess their current situation and current perceptions of their organisation. They will then identify their PR goals and look at how best to achieve them through clear messaging which reaches the right people at the right time and in the right places.

Delegates will leave the course with a comprehensive action plan for implementing their new PR strategies or improving existing ones on their return to work.

Objective:

By the end of this interactive training programme, you will be able to:

Understand the elements of effective PR strategies
Support corporate strategy and through your PR activity
Craft clear and engaging key messages
Make effective use of the media.
Understand how social media has impacted modern public relations management
Understand the development of strategy/plans/tactics and co-ordinate these to achieve successful PR campaigns

Course Outline

Day 1: Foundations of Public Relations Strategy

Understand the definition and scope of Public Relations (PR)
Explore the role of PR in supporting corporate identity and brand positioning
Examine the latest trends and developments in public relations
Understand the integration of PR with organisational strategy

Day 2: Analysing Your Current Situation

Evaluate your organisation's corporate image, identity, and strategy
Assess current external perceptions of your organisation
Analyse relevant industry, economic, and societal trends
Identify key issues and opportunities impacting PR activity

Day 3: Setting Goals and Objectives

Translate broader corporate goals into focused PR objectives
Identify target audiences and stakeholder groups
Prioritise objectives based on audience needs and organisational priorities
Define timeframes, allocate resources, and set PR budgets

Day 4: Communication Strategy and Implementation

Understand the principles and essentials of a comprehensive communication strategy
Explore social media's role in modern PR and how to leverage its platforms
Develop crisis management plans and messaging
Conduct stakeholder mapping and segment communication channels for targeted outreach
Refine positioning and key messages to ensure consistency across channels
Learn to justify PR plans and gain management approval
Identify tools, tactics, and platforms for effective PR execution
Understand how to work with PR agencies for campaign success

Day 5: Measuring PR Effectiveness and Creating an Action Plan

Track responses and engagement from PR activities
Analyse results and produce actionable reports
Measure the effectiveness of PR strategies in supporting business objectives
Create a comprehensive action plan for ongoing PR strategy and management improvement
Develop strategies for continuous evaluation and optimisation

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

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May
August
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November

Location

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Frankfurt
London

London

$5,300

Duration: 5 Days

date: 26 - 30 May 2025

London

$5,300

Duration: 5 Days

date: 04 - 08 Aug 2025

Frankfurt

$5,300

Duration: 5 Days

date: 20 - 24 Oct 2025

London

$5,300

Duration: 5 Days

date: 17 - 21 Nov 2025

Communications and Public Relations (PR)

PR Strategy and Management

Duration:5 Days

date:20 - 24 Oct 2025

Frankfurt

$5,300

CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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