Holiday Opening Hours Our office will be closed on the 25th, 26th December and 1st January. Support is available through email and WhatsApp during this period. X
menu logo
user search
cart 0
Skyline Blogs

iLearn Blog

The importance of sales and marketing June 13, 2017

The importance of sales and marketing

Marketing

Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers.  Most aspects of your business depend on successful marketing.

The overall marketing umbrella covers:

  • Advertising
  • Public relations
  • Promotions
  • Sales

Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close.

Sales

The unique and important role of sales is to bridge the gap between the potential customer’s needs and the products/services that the organisation offers that can fulfil their needs.  Without sales, production, accounting, purchasing and management will not get a chance to perform their jobs for very long before the cash runs out.

Sales play a key role in the building of loyalty and trust between customer and business. Trust and loyalty are the main reasons why a customer would choose to recommend your company to a friend or family member, or write a great review of your product or service online.

Lacking the confidence in sales and marketing? Find out what sales and marketing courses we offer or if you would like to learn more about sales training courses and sales and marketing training courses, click here to learn more about our Sales and Marketing courses.

 

 

Related articles

Our Clients

foundation wind energy icon petronas icon ministry of finance icon ministry of energy icon indonesia financial services authority icon federal mortgage bank of nigeria icon epexspot icon european central bank icon saudi aramco icon icrc icon undp banner public investment fund icon technology and security ecosystem icon
call
Processing

Loading...

×
By submitting this form you agree to our Terms and Conditions and Privacy Policy.
×

Contact Information

I Agree to the Terms and Conditions
By submitting this form you agree to our Terms and Conditions and Privacy Policy.
x