Do you want to learn more about Digital Marketing? May 22, 2019

Do you want to learn more about Digital Marketing?

The Digital Marketing World Forum (#DMWF) is running this week in London at the Business Design Centre from the 23^rd to the 24^th of May.

The #DMWF will consist of almost 100 expert speakers from industry leading brands discussing digital marketing insights, trends, sharing thought leadership, providing practical sessions and providing insight into preparing for future challenges.

On top of this, there will be endless networking opportunities during and after the forum for marketing professionals from all over the world who have made the journey to London.

Some of the current digital marketing trending strategies that will be explored at the forum include virtual reality, artificial intelligence, social influencers, ecommerce, analytics and content marketing.

Content marketing is an extremely popular field within digital marketing right now. Using strategic content to engage customers and open untapped audiences is a huge topic to be explored as advancements in technology are increasingly changing the pace and way that content is delivered to audiences. These advancements are also changing the way that audiences are consuming content. Furthermore, advancements in technology are also giving brands the ability in real time to track the response to their content with analytics and back end data.

If you are unable to make it to the event there are still many opportunities to expand your knowledge of digital marketing and content marketing. At London Training for Excellence, we offer a course titled, ‘Digital Marketing Essentials.’

London TFE’s, ‘Digital Marketing Essentials,’ training course covers a variety of learning areas including an introduction to digital marketing, insights into digital strategy, insights in content marketing as well as understanding digital marketing tools and analytics.

Some of the course objectives are to recognise how digital marketing has changed buyer behaviour, develop a digital marketing strategy, discover the right audience for your digital marketing efforts and understand how to leverage your social media channels. The course will also teach you to understand at least on a basic level how to interpret analytics to track your ROI on digital marketing spend. Importantly, the course will also give you an understanding on how to use content marketing effectively to optimise your digital marketing output across all areas.

Click here to learn more about our Sales and Marketing courses.